PEOPLE PROBLEM + ANALYSIS The main problem for this project was that all the tools were scattered across different screens and they were presented in a way that made them unusable. There was also a huge investment of time and money when creating a website. I did some competitive analysis of other products like Squarespace, […]
VISUAL STYLE By choosing a dark palette, I wanted to create a dramatic contrast with the company’s primary red to really pull the user’s attention throughout the site. I used consistent fonts from the brand guidelines the client provided which paired well with the dynamic tone I wanted to create. The Challenge The Challenge Some […]
