Application Creative Direction Passion Project UI/UX

IMDB Reimagined

Client Passion Project for IMDB
Year 2017
Role Product Designer
IMDb is an online database of information related to films, television programs, home videos, video games, and streaming content online – including cast, production crew and personal biographies, plot summaries, trivia, ratings, and fan and critical reviews.

Enhance user experience by putting more focus on search.

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Notes + Iteration

Notes + Iteration

I wanted to redesign the IMDB mobile app and create a more simplistic and modern look. Some of the pain points with the current IMDB app is the visual hierarchy, outdated aesthetic, and overall user experience. IMDB offers an endless amount of content, so by rearranging the layout, focusing on the search functionality and making the menu accessible, users can navigate the app with ease.
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There are 500 million views in an average month with 61% of traffic coming from search. By focusing on the largest channel of traffic there is a chance to lower their bounce rate below the 45% mark.