Attention to detail. Appeal to sense. Appreciation for authenticity. The central element of my work is based on these motifs that have generated my own personal style. Born and raised in Southern California, I grew up in an environment where there was a significant lack of originality that served as the foundation of the birth of art, music and fashion. I’m constantly comparing myself, my style and my work to my surroundings, regardless of the quality or value linked to each comparison. Instead of dwelling on multiple accounts of “what if’s,” I decided to pursue Graphic Design. Soon enough, it’s the only thing I wanted to do. I want to take design beyond the extent of its assumed limitations. I want to continue my design journey and create experiences, ones that make an impact, that make a difference. I want to be able to say I helped make that and really give users a sense of accomplishment or at least a sense of option.